Brand Identity: Reimagining an Automotive Tech Event

Overview

I led the creative direction and design for Summit, the annual industry event for a leading automotive technology specialist. Each year, the event adopts a new name and theme, requiring a fresh identity that can be rolled out consistently across multiple touchpoints.

The Challenge

The brief was to help develop the upcoming event branding with the aim of creating something bright, bold and unlike anything they've done before.

The Solution

I developed a flexible event brand and campaign system that brought the annual theme to life and scaled across all required channels. Multiple creative concepts were explored, presented to the client and refined collaboratively to arrive at a bold, distinctive direction.

Output included:

• Creating a unique visual identity aligned to the year’s theme

• Designing campaign assets for digital, social and email communications

• Producing event collateral including signage, presentation assets and on-site materials

• Ensuring a cohesive experience across all touchpoints, from promotion through to event delivery.