I’m a marketing and creative leader who sits at the intersection of strategy and design.
I’ve always been drawn to the space where creativity and marketing overlap. Where brand, storytelling, design and digital come together to create work that looks great, communicates clearly and delivers results. Bridging design and marketing is what I enjoy most, combining strategic thinking with creative execution to bring ideas to life.
I studied Advertising at RMIT University, graduating with distinction. Subjects like art direction and visual communication sparked my interest in graphic design and led me into the creative industry. Later, I completed a Master of Business (Marketing), also at RMIT, graduating with distinction, which gave me a strong foundation in strategy, brand and marketing.
My career has taken me across agency, corporate, not-for-profit and technology environments, with roles spanning ANZIIF, NAB, Beyond Blue and Kiandra. Along the way, I’ve worked across brand, digital, content, campaigns and creative direction, helping businesses sharpen their message and elevate how they show up.
A big part of my career was spent at Kiandra, where I progressed from Marketing Manager to Brand Creative Manager, bringing together marketing strategy and creative execution to evolve the brand and deliver impactful work across multiple touchpoints.
I later returned in a part-time Marketing Director role to help reset and rebuild the marketing function, bringing greater structure, clarity and consistency.
More recently, I’ve worked across freelance and agency projects with a mix of clients, including through Lekker Agency and One Little Seed.
At the heart of it, I love making good work with good people. Work that’s thoughtful, visually strong, strategically grounded, and built to connect.
Outside of work, I spend most of my time with my wife, two kids, two cats, and our Labradoodle. I’m also a long-suffering supporter of the Essendon Football Club, but don’t hold that against me.