I bring nearly two decades of in-house and agency experience across SaaS, financial services and not-for-profit, with a knack for delivering work that connects strategy and creative to drive lead generation, awareness and successful outcomes.
Expertise
Experience
Marketing and Design Consultant, Freelance (Part-time)
Jan 2022 - Current
I partner with organisations across agency and client environments to define marketing strategy and lead delivery of brand, content and digital initiatives.
Managed creative output across a portfolio of 15 clients at One Little Seed, delivering brand, campaign and digital work across B2B and service-based industries, including social content, website assets, campaign creative, presentations and marketing collateral.
Contracted to The Lekker Agency, delivering campaign and brand assets across digital and print for clients including St Vincent’s Hospital, Compass Education and Bikes Only. Worked across campaign concepts, rollout assets, social creative, digital advertising, print collateral and branded communications.
Delivered brand and digital projects for UK-based agency 3WH, contributing to international campaigns and collaborating with cross-functional teams.
Marketing Director, Kiandra (12-Month Contract)
Dec 2024 - Dec 2025
I returned to Kiandra as Marketing Director (part-time), rebuilding the marketing function and introducing structured workflows to improve planning, prioritisation and delivery.
Built and led a small marketing and creative team, aligning activity with sales and commercial priorities
Defined brand positioning, messaging and narrative to better align with target markets
Established a more structured content and campaign engine, improving consistency and pipeline generation.
Brand Creative Manager, Kiandra
Dec 2019 - Nov 2024
I led the brand strategy, governance and creative direction across the organisation, ensuring consistency, clarity and quality across all communication channels.
Acted as brand custodian, developing and enforcing brand guidelines across marketing, digital platforms and product outputs
Led the redesign and delivery of the company website, increasing users by 20%, improving session duration by 35% and reducing bounce rate by 14%
Led the 2020 rebrand, improving clarity of positioning and alignment with organisational strategy
Oversaw development of digital and campaign content across web, marketing and social channels
Partnered with internal stakeholders to ensure messaging and outputs remained consistent and aligned
Contributed to campaign and brand activity supporting a $33m pipeline in FY23.
Marketing Manager & Design Lead
Jul 2016 - Dec 2019
I owned marketing strategy and campaign delivery, combining digital, content and creative execution to drive engagement and measurable outcomes.
Generated $3.95m in sales opportunities from a $131k marketing budget within the first year
Delivered integrated campaigns across digital, events, eDM, social and ABM channels
Developed and delivered content across digital platforms, ensuring clarity and consistency
Worked with stakeholders to deliver campaigns aligned to organisational goals.
Marketing Campaign Adviser, Beyond Blue
Oct 2015 - Jul 2016
I led integrated campaigns and content delivery for the MindMatters program.
Delivered a campaign generating 7,473 new leads via website registrations
More than doubled participating schools through targeted campaign execution
Supported delivery of the AFL Beyond Blue Cup campaign, contributing to record event donations.
Analyst, Campaigns Activation, NAB
May 2015 - Oct 2015
Campaign Manager, ANZIIF
Jan 2014 - May 2015
Marketing Coordinator, ANZIIF
Feb 2012 - Jan 2014
Advertising Traffic Coordinator, Salefest Advertising
Jul 2011 - Jan 2012
Graphic Design, Hype Design
Dec 2006 - Jun 2011
Technical Skills
Figma
I'm skilled in wireframing websites and creating hi-fi designs as well as creating social media and digital assets.Adobe CS
I'm highly skilled in Illustrator and InDesign, using both for branding and collateral development. Skilled in Photoshop with capability in After Effects.Website / CMS
I'm experienced in managing and updating websites using Sitecore, Wix, Wordpress, Kentico, Webflow, Framer and more.
Education
Animation Kickstart, School of Motion 2024
Certificate in UX, RMIT 2021
Master of Business (Marketing) with Distinction, RMIT 2011-2013
Bachelor of Arts (Advertising) with Distinction RMIT 2002-2004
Diploma in Marketing Communications International Advertising Association 2004.