Campaign: Redefining Logistics Software with AI and Low-Code

Overview

Transport and logistics organisations are often held back by outdated software and disconnected systems, limiting visibility, efficiency and scalability.

Kiandra had already proven its capability in this space through the delivery of MB2, an award-winning logistics platform developed for Monson that enables real-time tracking of ships and cargo across global operations. MER Solutions presented a similar opportunity to apply that experience, this time through a web-based application designed to create a more positive, transparent and consistent process for verifying a vessel’s physical condition, operation and safety performance.

Building on this success, we launched a targeted campaign to position Kiandra as a credible digital transformation partner within the shipping and logistics sector.

The Challenge

Despite having a strong, proven solution, Kiandra had limited visibility in the logistics market and no dedicated campaign targeting this audience.

The challenge was to translate a complex technical capability into a clear, compelling value proposition that would resonate with logistics decision-makers, while also creating a scalable campaign that could support both marketing and sales activity.

The Approach

I led the development of a targeted content-led campaign focused on demonstrating how low-code and AI can modernise logistics operations.

At the centre of the campaign was a high-value downloadable asset, developed using insights and supporting material from OutSystems. This pillar content showcased real-world applications, including the MB2 and MER platforms, to clearly articulate the business impact of modernising legacy systems.

The campaign was designed for multi-channel distribution, including:

• Paid LinkedIn campaigns targeting logistics and supply chain decision-makers

• Organic social content to build awareness and reinforce messaging

• Website integration to support inbound traffic and lead capture

• Direct outreach by the sales team, using the asset to engage warm industry contacts.

This integrated approach ensured consistency across channels while supporting both top-of-funnel awareness and mid-funnel engagement.