Shogun Motorbike Adventures was established in late 2023 with the goal of providing premium experiences that highlight Japan's vibrant culture, breathtaking landscapes, and rich history.
They reached out to me to help develop their brand identity, website and key marketing collateral ahead of the brand's official launch in 2024.
The initial step was to design a logo that embodied the spirit of motorcycling and the culturally significant symbol of the Shogun warrior. It needed to be a design that any rider would proudly wear on their leather jacket as a badge of honour.
From there, the branding was extended across key marketing materials, including flyers, brochures, and apparel, and became the foundation for the design language of their website.
Shogun's website launched in mid-2024, and while it’s still early days, bookings have already surpassed expectations. The owners are thrilled to see their vision come to life.
