A leading automotive technology specialist holds an annual industry event. Every year, a new name and theme is applied to their event branding and rolled out across a number of key touchpoints. In 2022, they reached out to the Lekker Agency to help develop the upcoming event branding with the aim of creating something bright, bold and unlike anything they've done before. As a freelancer for the Lekker Agency, I was given the opportunity to work on the branding project.
With the event dubbed 'Summit,' my goal was to encapsulate the essence of ascending, developing, and reaching new pinnacles. I delved into various shapes symbolising this concept, from mountain peaks to triangles and beyond. Following extensive experimentation in Illustrator, I developed a vibrant 'S' shape, aligning perfectly with the client's specifications, whilst echoing the event's title.
Once approved, the branding was rolled out across event signage, t-shirts, PowerPoint presentations, eDMs and more.
The event's branding not only met but exceeded the client's expectations, delivering a bright, bold, and impactful brand statement.
This contributed to one of the most successful events in years and strengthened the relationship between the agency and the client.
