Praemium is an online platform with the mission to simplify and streamline the complex and time-consuming process of wealth management. They pride themselves on providing an exceptional client experience, however, in 2022 their website was fast becoming dated and uninspiring.
Rather than investing in an expensive redesign, Praemium asked for new website components which would add some life and vibrance to the overall design. Freelancing for the Calico Agency, I was given the task to roll out new components that would work across desktop and mobile.
The process was simple: leverage Praemium's existing branding and create new website components that could be adapted to suit a variety of the website's sections and pages.
While it was important to remain on-brand and consistent with Praemium's existing design language, it was also an opportunity to add a new design dynamic. This led to such design elements as the introduction of the gradient menu and the tabbed component which are now used across the site.
Praemium was delighted with the outcome, now benefitting from reusable, responsive components. These additions not only refreshed the website's appearance but also brought it up to date, with a remarkably modest investment.
